WHAT SHOULD I POST ON SOCIAL MEDIA?
If you’ve been wondering what kind of social content to post on your business social media accounts, then this post is for you!
On social media, content is king (or queen). With the glut of information available on the internet, valuable content is key to building an audience that actively interacts with your content and brand rather than passively scrolling past your posts.
With the right content, you can not only get likes and shares, but truly influence your consumer to take action and invest in your product. Quality content is the cornerstone required to built your brand personality and create a loyal consumer base.
But what content should you create? What content will get you noticed in today’s information flood? Here are five types of social content your audience will love (and actually engage with)…
Work, rent, relationship troubles… life is tough and giving your audience something that takes their mind off of this will build an invaluable connection between them and your brand. Entertaining, fun content builds a persona that audiences will keep coming back to for content.
Additionally, if you tie the content into your brand it will add a personality to your product that will help it rise above its competitors.
Entertaining content ideas: fun holidays and National Days, viral videos, branded humorous posts or jokes, memes, contests or giveaways, throwback posts (eg. #tbt or #throwbackthursday)
To buy from you, your audience needs motivation. And for motivation, your audience needs inspiration. Post inspirational content that will not only uplift and motivate your audience, but also ties back to your product.
Inspirational content can be a great form of indirect marketing. Remember, don’t pitch in the post, just make sure it ties into the motivation for buying your product. Write and post target-specific content that will motivate your audience to take action against the problem your products solve.
Inspirational content ideas: motivational quotes, beautiful images, flatlays, inspiring stories, amazing fun facts or trivia, personal stories of your or your clients’ achievements
Make your content useful, and teach your audience something for free. This gives them a reason to value and pay attention to your posts. At the same time, it will bring in new potential consumers whose problems and interests are tied directly to your product.
Making sure it is closely tied to your niche market, write truly informative, quality content. Don’t pitch at the bottom of each of these posts as it will cheapen the effect; just make sure to be consistent and tie it into your product.
Educational content ideas: tips and tricks, answers to FAQs, industry research, blog posts (yours and others’), case studies, free resources, live video training
Conversational content builds an approachable personality for your brand. This content allows you to gather invaluable information from your audience whilst giving them the chance to truly interact with your brand. Ask a question, put up a survey, start a conversation with your audience.
By posting consistent, strategic conversational content you can build trust in your brand whilst entertaining and interacting with your audience.
Conversational content ideas: questions, fill in the blank, ask for advice, “caption this” posts, polls
The most powerful way to get your audience to take action is by building a connection with them. A feeling of true connection to your brand creates a sense of loyalty from your audience and will distinguish you from your competitors.
Make your customer feel like the product is designed specifically for them. Produce content on key ideas and issues that’s relate-able to your audience, and give them a sense of personal connection to your brand.
Connection content ideas: behind the scenes, product reviews, photos of your life and events, features of employees/vendors, reposts of your customer’s images (aka “user generated content” or “UGC” – ensure you ask their permission first!)
The right content can be the most powerful tool in creating a thriving business. Create these five types of social content and watch your audience grow.
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