For any business in the modern media-centered age, an up-to-date Facebook Business page is a must. It not only builds your image but is easily shareable and connects you with potential customers. Without further ado here are thirteen ways to transform that tired old account into a kick-ass page ready to compete in the modern entrepreneurial game.
1. CLAIM A VANITY URL
If you want your business to succeed, grab your vanity url now! A vanity url gives your business that sheen of easy-to-share-reliable professionalism. It turns that messy url you so often have to send to potential first-time customers into a sleek, branded, professional link. So instead of www.facebook.com/<followed by a whole heap of numbers> your link becomes www.facebook.com/chrissyghiosocial. Remember with first impressions, it’s the details that make the difference.
So what are you waiting for? Go claim that url now!
- Click on “Create page @username” located directly under your profile picture.
- Enter your desired username. (Definitely go with something short, branded & memorable. Your brand name or domain name is perfect!)
- Click the “Create Username” button
- If the username you chose is taken, you’ll need to try a different username and click “Create Username” again to see if you can use it. If the username you chose is available, you can just click the “Confirm” button.
2. ADD A PROFILE PHOTO THAT LOOKS GOOD AT ANY SIZE
Sure, that artsy photo looks amazing at full size on your desktop screen, but let’s be honest… when it’s tiny your readers could easily mistake it for a frog. Your profile needs to be easily recognisable at all sizes, and your customers need a clear image that doesn’t require a magnifying glass to work out who (or what) it is.
At top of the page it displays at 160 x 160px BUT in the news feed, when you comment etc, it reduces to a teeny 50 x 50 – remember this when choosing your profile photo.
3. MAKE AN ATTRACTIVE, USEFUL TIMELINE COVER PHOTO (OR VIDEO)
The first thing your potential customer sees when they click on your page is your cover photo so you must make sure it grabs their attention. You could make an attractive image that entices their eye or a video packed with useful information, remember this is what makes the first impression so make it count!
One of the easiest ways to create a beautiful Facebook cover photo is by using Canva or Easil – both have a huge range of ready-to-edit templates that you can customise with your own images and text. Or upload a video to tell who you are, what you’re about, and include pictures there as well about any promos or upcoming events.
4. ALWAYS INCLUDE A CAPTION WITH A CALL-TO-ACTION FOR YOUR COVER PHOTO
When you update your page’s cover photo, Facebook creates a post for you on your page that says “Chrissy Ghio Social updated their cover photo”. Find this post, then go ahead and edit the caption by clicking the three dots in the top right hand corner, and selecting “Edit Post”. Now add a caption here, perhaps outlining what you do, and include a call-to-action: visit our website, download this freebie, subscribe to our newsletter – and be sure to include the link!
You’d be surprised how many people will actually click on your cover photo, so make it worth their while!
5. LINK YOUR BUSINESS PAGE TO YOUR PERSONAL FACEBOOK PROFILE
You know what I love to do on Facebook? Stalk people.
Not in the way you think, though. Let me explain…
I’m in a few Facebook groups, and when I see someone regularly dropping value bombs, helping others out, even just being funny and engaging, I like to head over to their personal profile, and see what they do. Because that person is someone I’m likely to want to work with or collaborate with in the future, and if they’ve linked their “work” section to their biz page, #boom… they’ve just scored a new follower.
Even though Facebook does allow you to join groups as your business page, this is at the discretion of the group owner. Most likely at this stage, you’ll still be interacting in groups as your personal profile. So don’t underestimate the power of adding your Business page to your About section! You never know who might be “stalking” you!
6. COMPLETE ALL THE ‘ABOUT’ INFORMATION ON YOUR PAGE
Fill. In. Everything.
Create a short description for your business, then complete your contact details, opening hours, your website, business category, your Story, EVERYTHING! Not only is this vital for your customers, but the Facebook algorithm favours a completed profile. It’s a win-win both ways.
7. VERIFY YOUR PAGE
Verifying your business page is one of those ‘hidden’ steps that helps your page organically. For a business, the benefits of verifying your page include:
- your page will rank higher in the search results; and
- it adds a level of legitimacy, and lets people know that your page is recognised as the official brand page.
How to verify your page:
Go to your Facebook Business page > Click ‘Settings’ > Click on ‘Page Verification’ > Decide if you would like to verify via a phone call, or by using business documents > follow the prompts.
8. UPDATE YOUR CALL-TO-ACTION BUTTON
The Facebook default CTA button on your page is the spectacularly uninspiring “Send Message”. Your CTA is the tool you use to push the wavering potential customer into investing in your product. Choose a CTA that is relevant to your business – Facebook provides a number of different options, such as Book Now, Shop Now, Call Now, Contact Us, Send Email, Sign Up, Learn More, so use one that aligns with your business goals.
9. CREATE EASILY ENGAGE-ABLE CONTENT
The more engagement, the better you’re ranked by the Facebook algorithm, and the more visible your posts will be.
Engagement is vital for any successful Facebook business presence, but getting people to engage can be tricky. Facebook zombies are often reluctant to stop the scrolling to engage, so make your content attention-grabbing and easy to engage with (ie, easy to comment on, tag friends or share).
Some great ideas for this type of content are: questions that require short answers (ie. easy to answer), this or that questions, polls, funny (but relevant) memes or gifs, etc. Check out this post about how to create content that your followers will love!
10. AVOID BEING OVERLY PROMOTIONAL
Nobody wants to feel like they are being sold to, it feels cheap, reduces trust in your brand and your followers will tire of it quickly. Not only this but Facebook gives less priority to these posts – they get shown to less people, which automatically results in less engagement, less interest and less views.
Work on sharing value, building connections with your audience, and being a real person. Sure, you can add a promotional post here and there, but generally they should make up no more than 20% of your total content.
11. ENGAGE, ENGAGE, ENGAGE!
This has to be top of your list for two reasons – first, Facebook loves a busy-bee user. The more engaged you are, the better you rank in the algorithm. And secondly, it gives you a chance to check up on the competition. Get to know others in your market and check out what works on their
The key here, though, is to be engaging on other people’s pages!
Get off your own page, and get social! Start dropping value in groups, engage with other pages as your business, and watch live videos from other business pages. Try this: engage with up to 10 accounts before and after going live or posting to your page. Check what works, check what doesn’t, learn and apply.
12. REGULARLY CHECK YOUR FACEBOOK BUSINESS PAGE INSIGHTS
If you take just one thing away from this list, let it be this: Facebook literally tells you what kind of content it wants you to post.
Wasting time on useless, low performing content can be one of the biggest losses of time and money in a business owners life. Yet it has such a simple solution! Check your Facebook Business page insights and see how your content is performing. Note what is working well, and do more of that. Likewise, types of content that is performing poorly can be reduced or removed. This way you’re making sure that every post counts.
13. BUDGET FOR SOME FACEBOOK ADVERTISING
It’s all very well funneling money into your product… but you may end up with an amazing product with nobody to see or buy it.
These days, Facebook is very a much a “pay-to-play” platform for businesses. The organic reach for posts to your Facebook Business page hovers around 2% of your audience. Without an advertising budget (even a small one) growing your page is going to be a slow, hard slog.
Targeted advertising is the key to making any business work, so make sure you budget for yours. Some good news here is that Facebook ads can be inexpensive and highly targeted. This makes them ideal for a budding business, and can help build that vital initial fan base that is especially important at the beginning.
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