Social media is a very important part of business these days. It can be used in many different ways to achieve many different goals within your business. Basically, if your business isn’t on social media yet, it should be! But, with all the different social media platforms to choose from, which is the right one for your business?
Knowing your target audience and being clear about what your goals are will help to determine the best platforms for you to be on. Below I’ve outlined a simple exercise to define your customer avatar, as well as an overview of some of the most popular social channels for business.
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