Optimize Your Social Media With These Ten Tips
In the modern world, social media is tightly entwined with both our personal and business lives. It is your marketplace, the tool you use to build your identity, and the medium through which you communicate with your customer client base.
SMO is vital to your business but sometimes it’s hard to know where to start… how do you optimize something as expansive and ever-changing as social media? And how do you alter your content to each individual site? Don’t worry, #igotyourback… here are ten ways to optimize your business on any social media site:
USE THOSE OPTIMIZATION TIMES
No matter how amazing that tweet is, nobody’s going to retweet it at 6am on a Sunday morning. Analyze which posts at which times get the most interaction and think about the times when your customer base will be scrolling. Make sure each post gets the attention it deserves.
ASK A QUESTION WITH YOUR CONTENT
Make people engage. Ask them a question, get their opinion, call them to action. If you want those comments, likes and shares, you need to make your content interactive and give the customer a voice.
DIRECT IT AT THAT PERFECT CUSTOMER
What would your ideal customer want to see pop up on their feed? What would catch them out and stop them zombie-crawling the page? Your content has to grab people… and then deliver.
MAKE USE OF THE WHOLE RANGE OF SOCIAL MEDIA
Facebook and Twitter aren’t the only social media platforms; make use of the whole range. If your business is on the artsy side, then Pinterest is where you should be. If it’s modern and style-focused, make full use of the Instagram trends and tags that people spend all day scrolling.
#HASHTAGS ARE YOUR BUSINESS’S #BFF
If you want new clients to see your posts you need to be using those hashtags, baby! What words would your client base use? What keywords will they be searching? What do they want to see when they’re scrolling those keywords? Keep all these in mind and hashtag, hashtag, hashtag!
YOUR CONTENT NEEDS TO BE USEFUL
Make your content useful for the viewer. If it’s valuable, they’re more likely to want to share it with others in their interest or profession. Make them come back for more by creating content that draws people in and builds their trust in you as a brand before it pitches them.
AIM FOR YOUR CUSTOMER AGE BASE
If you’re targeting teens, don’t spend all your resources on Facebook – but if your client base is parents in their 30’s Snapchat might not be the place to go. Do some research and check what your target audience is hanging out.
DON’T MAKE EVERY POST AN AD
People don’t trust overt ads, and tire of them quickly. Build your brand identity with plenty of posts which are simply related to your product or industry. Then when you do make a pitch, don’t make it obvious (and be sure to deliver some value with it).
MAKE IT PERSONAL (BUT NOT TOO PERSONAL)
You need to make people identify with your product, and you don’t want to alienate customers. So take the time to analyze who interacts with your posts, what links them, and then then build your content around those links.
LINK IT WITH CURRENT EVENTS AND KEYWORDS
Keep up with current trends and find a way to link your content into them. Find connections and use people’s interest to hook them into your brand. Jump on those keywords and use the trends to snag new customers.
For any business in social media-centric world of today SMO is a must. Try out these tips and see how your business grows!
NEED HELP OPTIMIZING YOUR SOCIAL PROFILES?
Want someone else to work on your Social Media Optimisation for you? In that case, you’ll want to