Three reasons why you need to be making use of Social Media Optimisation in your business plan:
In today’s world of Instagram tags, Facebook trends and Twitter storms, social media is becoming an ever-greater part of our lives. It affects the way we act in, think about and perceive the world around us.
It’s also a platform through which you can build a brand personality. A platform on which billions spend their time and energy everyday – in other words, that’s billions of potential consumers. The truth is, the internet is evolving… and businesses need to evolve with it if they want to thrive in this new media climate.
1. YOU CAN TARGET YOUR CUSTOMERS
Admit it: we’ve all spent hours in the desperate attempt to get “the perfect selfie” for the ‘gram. (You know it’s true!)
Well, you’re not the only one! On social media, your customers spend hours creating images of themselves, listing their likes and dislikes, searching hashtags and sharing posts. They are literally telling you their favourite drink, food and leisure activities, and broadcasting their taste in fashion with every post, tweet or update.
In other words, by listening to what they’re saying, you can tailor your page to appeal to your perfect customer. You can easily study the profiles of people who would be your ideal customer. Then, you can tailor your posts according to their taste.
2. YOU HAVE A WIDE AUDIENCE
Here are a few numbers to get your head around…
- 1.47 billion people on average log onto Facebook daily and are considered daily active users (Source: Facebook as 07/25/18).
- As of June 2018 Instagram had reached 1 billion monthly active users, up from 800 million in September 2017 (Source: Statista).
The number of active users on Facebook and Instagram alone at any one time means your customers are online, specifically on social media. Therefore, it makes these sites ideal for connection, one-to-one engagement, and self-promotion.
The thing about social networks is that they work almost like word-of-mouth. People sharing, tweeting, and tagging about your blog, video or post opens you up to more people. These people are linked to the original consumer and are more likely to be receptive to your content, because the average person trusts recommendations from someone they know.
This makes social media the ultimate advertising platform – a business’s best friend, if used right. To put it bluntly, Social Media Optimisation allows you to weaponize social media and use it to its full advantage.
3. YOU CAN BUILD A BRAND PERSONALITY
People are more likely to trust their money with someone they feel they know. A business name someone recognizes is more trusted, and therefore more likely to make a sale than one whose name is entirely unknown to the consumer.
You can take advantage of this on social media by creating a ‘personality’ for your business. Consistently share certain types of posts (targeted towards your ideal client) and curate your page content accordingly.
Make sure that consumers see you commenting on relevant posts, active in groups related to your product and sharing useful articles. Most importantly, don’t make every post a pitch. Take the time to build a trustworthy identity and make sure that your name is heard.
Because in today’s world, Social Media Optimisation is vital to any business wishing to thrive.
Overall social media, when used correctly, allows you to create a recognisable brand personality whilst reaching an ever-growing network of interconnected consumers. It’s essential for any modern business looking to ride the technological wave influencing our lives today. And with the right SMO plan, any business can grow and reach its ideal consumer base with an ease that hasn’t been available until now.
NEED HELP OPTIMISING YOUR SOCIAL PROFILES?
Want someone else to work on your Social Media Optimisation for you? In that case, you’ll want to
And make sure you subscribe to this blog, because next week I’ll be sharing my Top Ten Tips for Optimising Your Social Profiles.
NEVER MISS A POST