4 REASONS WHY CREATING A SOCIAL MEDIA SCHEDULE IS THE BEST WAY TO STAY ON TOP OF YOUR SOCIAL MEDIA MARKETING
Today time is the ultimate commodity; it is bought and sold and precious to everybody. With so little time, how do we spend it, and when can we afford to take a moment off? These questions are key to any social media campaign, because they tie into the value of time to both yourself and your customer.
Scheduling your posts is one of the most important aspects of any social media optimisation (SMO) plan; it is one of the simple changes that take your business to the next level. Here are four reasons why this is the case:
1. IT COVERS YOU FOR WHEN DISASTER STRIKES
You have your plan worked out, and your content is both stylish and shareable. It’s perfect. But then disaster strikes and your schedule is completely thrown… your audience loses interest, and that brilliant piece that linked your product and that new Instagram trend is rendered redundant. Scheduling is like a guardian angel against this SMO calamity. Your posts will keep coming whilst you save your world from whatever impending doom has struck.
2. IT KEEPS CONSISTENT CONTENT FLOWING
Without the threat of inaction leading you to cut corners on your posts, you can ensure every post has both purpose and style. Scheduling social media helps you to hold your content to a standard and make every word count.
Surprisingly, it also gives you more time to devote to social media! Pick a couple of hours to truly focus and create quality content rather than cramming in five minutes every now and then. The end result is that your social media has a cohesive image with a clear purpose… instead of a scattered, inconsistent visage.
3. IT ALLOWS YOU TO FINE-TUNE OPTIMISATION TIMES
By scheduling social media, you can choose the exact time you want your posts to hit the internet. Without the restrictions of work hours, time zones, and life itself, you can make sure every post appears at an optimum time.
Scheduling also allows you to play about with times, and really refine when your target demographic is most active whilst keeping your timetable stable. This is particularly useful if your prime clientele are in a different time zone.
4. YOU CAN MAKE THE MOST OF EVERY STRIKE OF INSPIRATION
The perfect Instagram caption can be like a number two bus – all you can think of are clichés until two hashtag darlings hit you at once.
You can make your best ideas last by scheduling social media. It allows you to optimise your time and truly focus on each post rather than snatching a few scattered moments to scrawl out a piece throughout the day.
For example, instead of sending ten tweets in the space of ten minutes and then disappearing for a day, keep those perfectly re-tweetable tweets coming for hours.
Time the modern day consumer’s most limited and precious resource – make it your tool by scheduling your social media posts.
SCHEDULING SOCIAL MEDIA: THE BEST TOOLS FOR THE JOB
Now that you understand the importance of scheduling social media, you need to try out some schedulers and find the one that’s best for you. These are the ones I use:
- RecurPost: Use it to schedule Facebook, Twitter, Instagram, Google+ and LinkedIn (my personal fave and what I currently use to keep my blog posts re-circulating on social media)
- Preview App: For Instagram only, on the web and via app (this is what I use to plan out the perfect grid!)
And here’s are a few other popular options:
- CoSchedule: Use it to schedule to Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn
- Tailwind: use to schedule to Pinterest and Instagram
- Planoly: For Instagram only, on the web and via app
- Later: For Instagram only, on the web and via app
- Buffer: Use it to schedule to Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn
- PostPlanner: Use this one for Facebook (including Facebook Groups!) and Twitter
- HootSuite: Use it to schedule to Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and more
- SmarterQueue: Use it to schedule to Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn
Do you currently schedule your social media posts? If so, what’s your scheduler of choice? Let me know in the comments!